Project Duration

4 Months

Services Provided

Product Design & Prototyping, UX Design and User Research & Testing

Problem

AutoGizmo®, a pioneering name in the automotive industry, faced a set of formidable challenges when they approached me to assist with their ambitious project—the branding and product launch of an innovative automotive accessory. The primary challenge revolved around the product itself. While it boasted groundbreaking features, it lacked a clear and distinctive identity in the market. With numerous competitors vying for attention in the highly competitive automotive landscape, AutoGizmo® needed to establish a unique brand presence to differentiate itself.